A Bit About Me

Read time 5 mins

My journey began in a different kind of designculinary. After training as a chef in France and working in restaurants across the UK, I realized what I valued most was the process of building: combining elements with purpose to create something impactful. At 22, I pivoted, teaching myself design and transitioning into digital products.

I lead the Web and UX department at a marketing agency while freelancing with brands on digital products and design systems. This blend of roles lets me tackle diverse challengesfrom guiding team strategies to crafting bespoke solutions for innovative clients.

Beyond design, I'm deeply engaged in frontend development, building full-stack applications with Next.js and exploring how AI can enhance our workflows. My toolkit includes Figma, Webflow, Framer, and AI tools like Cursor and Claudeall used to craft scalable, innovative solutions.

Outside work, I snowboard, run, and hike, always seeking new challenges. At home, I spend time with my wife, Taylor, and our Jack Russell, Peggy, who keeps life grounded and lively in equal measure.

My approach is guided by curiosity, precision, and adaptability. I thrive at the intersection of creativity and technology, crafting solutions that are both functional and thoughtful. Whether collaborating with teams or experimenting with new tools, I aim to create work that matters.

Let's connect over opportunities, collaborations, or shared insights.

Built in the 🇬🇧, shipping globally.

Click to copy:

Follow me on

©ItsSam 2025

Built in the 🇬🇧, shipping globally.

Click to copy:

Follow me on

©ItsSam 2025

Built in the 🇬🇧, shipping globally.

Click to copy:

Follow me on

©ItsSam 2025