The Tools Era
Building more than blog posts.
Last week, I clicked on a blog post titled “Why Branding Matters in 2025.” I figured, sure—let’s see where this goes.
It was… fine. Smart points. Good layout. Nice typography. But halfway through, I had a realisation:
No one cares. No one’s reading this except me. And honestly, I’m not even sure the person who wrote it cared.
Here’s the thing:
