About- Sam Passmore

I’m a designer who builds websites, products, and apps with one principle in mind: simplicity.

To me, great design isn’t about adding more — it’s about stripping away everything that isn’t essential, until only the useful, the beautiful, and the necessary remain. The result is digital experiences that feel effortless: intuitive to use, elegant to look at, and crafted with care.

Every project I take on is built at the intersection of form and function. Design without usability is decoration. Function without design is forgettable. But when the two come together, something powerful happens — products become clear, memorable, and human.

I believe in building things that last. Clean code. Thoughtful interfaces. Details that quietly make everything work better. You’ll never see what doesn’t need to be there — but you’ll always feel the difference.